Friday, April 28, 2006

China Advertising Top 100 Award & China Advertising Summit 05/06

It was a long bus ride from school to town to attend the award ceremony last evening, but it was all worth it! Organised by PKU School of Journalism and Communication, and the Communications University of China, the night brought together big names in the advertising industry from all over China.





























Thanks to Lisa, who attends an advertising module taught by someone from 中央电视台广告部, we managed to get tickets to attend the ceremony.

We were told to arrive before 6.30pm, but panicked when we saw publicity banners stating “17 30 to 21 30”. ‘What kinda ceremony last four hours?!’ Later on, we found out that half the time was spent socialising and exchanging name cards. Oh.















At the reception, if not for some exposure back in Singapore, I almost suffered a culture shock upon seeing so many powdered faces and stick-thin models, formally attired PR person ells, and heavily stressed filming crew. Why were we told there was no dress code?!!





























The four of us arrived on time, but a little later than the rest from PKU, so we didn’t meet the teacher nor obtained the tickets. But it really was a blessing in disguise. When we mentioned that we were from PKU at the reception, we were given an entry pass and a goodie bag (the students who came earlier were just ushered in with the teacher)!





























Emcees for the night















Chen Gang, Sub Dean of PKU School of Journalism and Communication and head of advertising department




















In reality, these models looked as if they have been forcefully stretched vertically! Very tall and extremely thin…






























Check out these Sohu online journalists working on-the-spot




















For most part of the dinner, we were conveniently ignored by the adults at the table, so I decided to concentrate on the food.

























































While I was still engrossed with the food, and describing what a dragonfruit is to Christina, Lisa leaned over and whispered that the people before us were from reputable media companies from all over China. Woah…湖南卫视...天津电视台... 陕西... 浙江广告公司 ...

For a brief moment, when the “adults” found out that I was from Singapore, the entire table’s attention focused on me. Same questions about our languages, my roots and how remarkably clean Singapore is… ;) It was an embarrassing moment when they made some joke and I was the only one who didn’t catch it. Argh.















The “adults” gave us their name cards and told us about internship opportunities. Wow. I wasn’t very observant, but the girls later told me that some models were chasing after the “adults” for name cards but were rejected. Ouch.















Leaving the hotel, we came across this beautiful cathedral.


























































The weather was fantastic and 王府井 was especially charming at night…















gRacE =)

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